Building Your First Sales SOP Framework

From Henry Wellington’s guide series Small Business Sales Systems: SOPs That Scale Without Breaking the Bank.

This is chapter 1 of the series. See the complete guide for the full picture, or work through the chapters in sequence.

When Sarah opened her digital marketing consultancy three years ago, she thought having great skills and a few satisfied clients would be enough to build a thriving business. By month six, she was drowning in chaos. Prospects fell through the cracks, follow-ups were forgotten, and her sales process consisted of whatever felt right in the moment. Sound familiar? You’re not alone. Most small businesses start with enthusiasm and expertise but quickly discover that sustainable growth requires something more systematic.

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