Crafting Outreach That Opens Doors
From Henry Wellington’s guide series Small Business Sales Playbook: Essential SOPs for Growing Revenue Without Burning Out.
This is chapter 2 of the series. See the complete guide for the full picture, or work through the chapters in sequence.
Your sales infrastructure is now in place, but infrastructure alone doesn’t generate revenue—conversations do. The difference between businesses that struggle to find customers and those with consistent sales pipelines lies not in their products or services, but in their ability to initiate meaningful conversations with prospects. This chapter focuses on creating outreach systems that consistently open doors to sales conversations.
Most small business owners mak
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